As per the complaint, the e-commerce platform, Snapdeal had “dishonoured” the contract by suddenly backing off from the sponsorship of BFW. As per the contract, Snapdeal was entitled to sponsor for three years, but backed off as a sponsor after the first edition.A contract clause between both the parties restricted Dream Merchants from associating itself with a competitor of Snapdeal to organise BFW, according to Dream Merchants. The event management company had to raise funds and run the event itself.